SEO and AI Search Optimization Expert
Google changed. AI arrived. One thing still matters most...
CONTEXT IS KING
When a website can't be found, more content won't fix it.
Google ranks what it understands. AI cites what it trusts.
We've gotta build the context, so they both understand.
Is Your Website Talking WAY Too Much?
Ever had a friend that just talks WAY too much?
It seems like they just love the sound of their own voice. They never seem come up for air. These people can have a conversation about literally anything and everything, that ever gets brought up.
Only, the thing is... quite a lot of the time, it feels like they were just making it up as they go along. Maybe they're not as big of an expert as they'd like to think.
Sometimes they only hear half of what was said, and go off on a 10 minute rant about something completely off topic.
It's like, they really only want to listen to themselves talk. They love being involved, but drown everyone else out. Until a real expert speaks. When that happens... everyone stops and listens. It's intriguing, enigmatic, attractive, even.
A real expert captures the room. Nothing's diluted. Everything is golden. One subject leads to the next, and connects the dots together like an amazing journey, or a poetic symphony, pausing occasionally to allow your breath, as well as your imagination.
Real experts are not in a hurry.
They want people's questions, because those questions allow others to give them insights into how to help others better, or to explain better next time.
Sometimes a question leads to a side quest. One even more interesting than the main storyline, only this one leads to a discovery, shortly followed an 'aha!' moment, only to reconnect the dots right back to where you left. This leads right back into an even bigger epic battle, and eventual victory.
This may sound familiar.... only, I'm not talking about the hero's journey (of which the hero is always you).
I'm talking about website content.
When your website rambles on and on and on about the same things, they're like the person talking the most, but saying nothing, competing for airspace. Not only are they not saying much as a whole, but those website pages are literally competing with themselves.
In content, repeating the same things 100 times, doesn't make them more useful. It's all just volume and noise.
That's not what an expert does.
The true expert explains things in detail, from different angles, and it's interesting. When something is explained, it may lead to intrigue, and another question. No matter how many questions are asked, each one peels back the layer of the onion, and continues to supply more context.
The more said, the less confusion remains, the more clarity is achieved.
This is what talking to Google and AI is about.
They have billions of friends with questions you know the answers to.
Google doesn't need another Google.
It needs depth, not width.
Supplying one answer to one question, inevitably leads to another question. Can you answer THAT one, too?
Google and AI have much more confidence in your knowledge if you gave them the answers to questions, that gave them complete context on the depth of your knowledge.
Just like the expert in the room, that captured everyone's attention with accuracy and storytelling, you too, can become the number one resource for your knowledge.
When you're the known expert, and as many people that come to you with a question, you have the answer, you become relied upon, and trusted. Not the person that talks to much, and says nothing.
What if you were the ONE person Google and AI went to first, when they had a question?
THAT is exactly what SEO is about.
Who I Work With
I mostly work with established businesses looking to grow. But, I also love helping all business owners grow, and build really great friendly relationships.
MY CORE CLIENTS ARE:
✓ $500K-$1M in annual revenue
✓ Ready to invest in real growth
✓ Outgrown their DIY / first website
✓ Want real strategy, not just design
✓ Serious about breaking through $1M+
✓ Value long-term relationships
NOT THE RIGHT FIT (YET):
✗ Under $500K revenue (but let's connect!)
✗ Looking for the cheapest option
✗ Happy with "good enough for now"
✗ Just want a basic template site
✗ Need something done tomorrow
✗ Not ready to invest in growth
MY PHILOSOPHY
Not Ready to Work Together Yet?
Let's Connect Anyway.
I work with $500K-$1M businesses because that's where my process creates the most impact. But I also believe that the best clients start as friends.
So if you're earlier in your journey (under $500K), I still want to connect.
All my best projects came from relationships built over time. I'm playing the long game.
Not ready to work together today?
That's fine. Let's be friends.
When you hit $500K and you're ready to scale, I'll be here. And even if we never work together, I could never have enough friends.
My mantra is simple: Friendship first. Business always.
PROVEN RESULTS
The Numbers Speak for Themselves
28 years of turning online business cards into profit generating systems for businesses like yours.
28
YEARS
building revenue-generating systems & strategies
900+
WEBSITES
launched in 28 years
for clients
$500K
- $1M
the perfect sweet spot
for maximum
impact & growth
97%
CLIENT SATISFACTION
if you ever see 100% here..
..that's a lie
What Clients Say
ABOUT RICK
From Pro Skater to Strategic Growth Operator
I learned business the hard way.
Through hustle, networking, being creative, trial and error, and building real companies from nothing.
At 20, I turned pro as a skater. I learned personal branding, self promotion, and the ability to sell yourself as a business.
At 30, I built a business from $36 in change from the bedroom floor into a $300K business, in just 20 months. And that's just the beginning...
I've been building revenue-generating websites and business systems since 1998.
I've won, I've lost, I've failed, lost businesses, and slept on couches. That's why when I say "I've been where you are," I really mean it.
3 Ways I Can Help
🎯 Ready to Scale?
🤝 Growing Your Business?
💼 See the Work
FAQ: Common Questions
What makes you different from other agencies?
I'm not an agency. I'm a founder and operator with 28 years of experience who leads with strategy, not templates, themes, and basic designs.
You work directly with me, not a junior developer, or an account manager.
You won't be working with different departments for implementation and design.
Nothing gets lost in translation, you're working with an expert strategist.
We're going to build a strategic and automated system for true business growth, taking you to the next level, not just a website.
Do you only do websites?
No. I also offer pure strategy consulting, ongoing optimization, and growth retainers.
Some clients just need strategy, others need full implementation.
We'll figure out what's right for you.
How long does a project take?
Most projects are completed in 8-12 weeks from strategy to launch.
Rush timelines are available for an additional fee.
How much does a website project cost?
Projects typically range from:
- $5K-$15K for basic web design projects
- $10-15K for standard business sites
- $50-75K for full systems and enterprise sites
During your free audit, I'll give you a ballpark estimate based on your specific needs.
Do you work with businesses under $500K revenue?
Occasionally, but my process is optimized for established businesses ($500K-$1M) ready to scale.
If you're earlier stage, I'm happy to refer you to other resources.
I have connections with web designers that you'll absolutely love working with, guaranteed.
What happens in the free audit?
A 30-minute personalized audit where I look at your entire growth setup, not just your website.
No obligation, no sales pitch at all... just straightforward analysis and value.
Ready to Break Through
Your Revenue Plateau?
Book your free 30-minute revenue audit.
I'll show you exactly where you're leaving money on the table... ...and how to capture it.